Disney/Pixar - UP movie

After the successful premier of Narnia Prince Caspian last year which we marketed, EC Design and Marketing have been asked to manage the charity advanced screenings of the new movie UP from Disney/Pixar. This is a charity event co-ordinated through our client Tenovus. All money raised will go towards this cancer charity. Keep an eye on our blog for dates and ticket prices, they will go 'up and away' fast!

Big Fish, Little Fish

We our pleased to present ‘Big Fish, Little Fish’, which is our summer themed game. We have had a great time building and testing it, having found it very addictive to play, so we hope you also enjoy having a go. So far our highest score in-house is just shy of the 3000 mark… why not see if you can beat it!?

www.ecdesignltd.co.uk/summergame/

Fortis Newsletter

We have just designed and produced the first edition newsletter for all Fortis Insurance staff in the UK. It was a very enjoyable and interesting project for us to take on. It was an opportunity for EC Design and Marketing to give a new direction to their monthly publication but still giving it the Fortis brand feel.

Fortis are running a competition to give the publication a name. And we look forward to receiving their suggestions

We are looking forward to putting together the next issue and our agency projects from financial sector continues to grow.

Lloyds Living the Dream Magazine

EC Design and Marketing are producing the Lloyds Living the Dream Magazine and not BH Publications - we are producing issue 22.

Lloyds Living the Dream

We are very proud to have been appointed to produce ‘Lloyds Living the Dream’, magazine, the ultimate lifestyle publication for the affluent and discerning. We reflect and showcase the best in luxury living, from homes and travel, fashion and trends, motoring and boating, capturing all that’s aspirational and must-have for our exclusive, high net-worth readership. We are not only producing the magazine but we are also managing all the media and articles. I have shown here a couple of sample spreads...we aim to take this magazine much more upmarket than previous issues with a set of exclusivity deals on advertising, coupled with an on-line directory.

‘Lloyds Living the Dream’ works for advertisers because it is a magazine of the highest quality, whose readers have the necessary income to buy the goods and services featured within its’ pages. Couple this with a distribution consisting of 15,000 copies being delivered directly to an ABC1 readership within Sandbanks, Canford Cliffs and surrounding areas throughout the region, plus a mailing list of exclusive Dubai and Russian contacts. This culminates in a readership of over 40,000.

Editorial content for the previous issue included George Clooney, Lamborghini, Dior, Danny Cipriani, Ferrari and Jumeirah Golf Estates in Dubai. Advertisers included, Bentley, BMW, Jaguar, Bang & Olufsen and Rolex.

Our first edition is due shortly...

The website we have just launched can be found at:
www.lloydslivingthedream.com

W3C - The Right Web Standards

A website that looks good on the surface, may not have been built in such a
way behind the scenes. If the HTML code has been built poorly or is
out-of-date, it will affect your search engine rankings and could
cause major problems with future Internet browsers.

A good web designer or agency like us, will build a website that complies
with the standards set out by the World Wide Web Consortium (W3C). The W3C
are trying to get everyone to build to a set of rules, which will ensure
clean, precise and proper code. This should eventually solve the issues of
websites looking dissimilar in different browsers, as they will all be able
to process the code in the same way.

Search engines will naturally favour websites using the standardised code
and thus rank them higher.

To see if your website validates according to the standards, you can type
the URL of the website into the W3C’s validator. Alternatively, why not give us a call?!

http://validator.w3.org

Tips for building a Show, Exhibition or Expo website

We have just launched the new website for The British Leisure Show, a brand new outdoor leisure show hosted next year at the Royal Windsor Racecourse.

We had a large amount of crucial information that needed to be presented to users in a clear and concise, yet fun way.

These type of Exhibition websites are aimed at three main user groups, all with different requirements:

• Visitors to the show, especially families, who need to be persuaded into buying tickets by the quality of events, exhibitors, highlights or celebrities attending


• Potential exhibitors, who need to be attracted into buying stand space by the quality of the show, the other exhibitors, sponsors, venue and packages on offer


• The media or press who need to be convinced to promote the show through their media channels.

Designing a website for three different user groups will always be a difficult task.

We split up the website's navigation into these unique user areas, so users know exactly where to look for the information they require. Although some information (such as travel directions) is repeated, users do not have to leave their "area" to find any extra details.

The design, which utilises a colourful palette but with a basic white background, appeals to all users and ages without being too childish or too corporate.

It is also essential these days to market a show website via Web 2.0 technologies such as social networking sites, bookmarking sites and forums. We have offered all users direct links to some of these channels on every page. There will also be a Community area launched soon promoting the Blog, Facebook Group and Newsletters.

As many exhibitions or expos are fully accessible to disabled visitors, it is very important that websites are accessible and follow the WCAG (Web Content Accessibility Guidelines) to ensure the website complies with the Disability Discrimintaion Act. We made The British Leisure Show site follow all of Level A, and a large number of Level AA guidelines.

View the British Leisure Show website at www.britishleisureshow.com