ECDM are very excited to have received an OTC (Over The Counter) Marketing Award in conjunction with Ceuta Healthcare.
The award, which was announced last night, was for “Best OTC Marketing Campaign on a small budget” for Potter’s Herbals. The category was judged by an expert judging panel made up of independent experts experienced in marketing and knowledgeable about the OTC market.
With over 200-years experience in developing effective natural, herbal remedies, Potter's offers an extensive range of medicines for a variety of ailments from cough and colds to allergy, digestion, joints, sleep and stress. Following the rebrand of its product packaging, working closely with Ceuta Healthcare, ECDM was tasked with taking the brand style across a range of exhibition and point-of sale items. From Counter Display Units (CDUs) and Giant Packs to miniature herbal gardens and a press launch. We also designed and produced trade packs, an innovative exhibition stand designed to represent an old-fashioned apothecary and giveaways for trade shows.
We are delighted to have received this award, which is testament to our belief that you don’t always need a big marketing budget to create an exceptional campaign – you need creativity, an understanding of the brand and strategic thinking!!
To see our award-winning creative please visit:
http://www.ecdesignltd.co.uk/w_ceuta.php
